The Call Sheet / v9
Good morning, and Happy New Year!
It’s been a while since my last update, but with the fresh start of a new year, I’m making it a priority to bring consistency back to this newsletter.
Looking back, 2024 was nothing short of a whirlwind. Starting a production company in what many called one of the slowest years for our industry was no small feat—it felt like an uphill climb from day one.
Much of my focus last year was spent on building crews and tackling some challenging shoots during the second half of 2024. But now, with 2025 ahead, I’m excited to share my recommendations, inspirations, and insights with you again…so let’s dive in!
RECOS:
A recurrent entry of this newsletter is a roundup of some folks I’ve loved having on projects, and the four below are all incredible creatives in their own rights:
Director: Andy Hines
Photographer: Felisha Tolentino
Wardrobe Stylist: Daisy Stackpole
Motion Designer: Chip Carey
INSPO:
Lately I was inspired by:
MEET THE CREW:
I love hearing from others on set about the what AND how behind what they do, so I’ve tagged in some fellow production friends for some quick hits:
This week, I reached out to Gabriela Cobar, a Production Designer who brought one of my favorite shoots to life last year and brings joy to each and every project she’s on…
What’s a short piece of advice for someone wanting to be in Production?
Creativity and a good eye are all important qualities needed to be a successful set designer, but running a good business is just as important. Having organized systems to manage budgets, correspondence and marketing are all key parts of being a creative. Being a full time artist means you are self employed and the business part is essential to getting more work and longevity.
The other piece of advice I’d like to share is, make the work you want to get jobs for. Having a portfolio is the best way to get into the role you dream to be in.
What’s a common misconception about what you do?
When I say Set Designer to people not in the industry, they will often think I work in film/tv but rather I work in advertising and commercials. When I first moved to LA I didn’t even know that was a career path to be honest. I have always wanted to have my own creative business and I’m so grateful I found my way here to my dream job.
Another misconception is that my job is just creative thinking, while that is a huge part of it, it’s also a very physically demanding job.
What inspires you about the folks you work with on set?
Ah, so many things inspire me about the people I work with on set! I always love the feeling that we are all in this together, an ultimate collaboration. There is an excitement and connection that comes from having a common goal. I love seeing people actively problem solve..a big part of what we do is creative problem solving and to see peoples gears moving never gets old. There’s so much talent, skill and people with different life stories on set that I always leave set with more knowledge and a new friend.
What’re some “can’t live without” items you always bring to set?
My kit! Theres no way I’m coming to set without my kit. I bought a new kit at the end of 2024 and it changed my life. I love arriving to set with a beautifully organized system of tools with easy access to whatever I need!
If you could switch roles with anyone on set, who would it be?
There are three roles I would be curious to spend a day in their shoes:
Director/Photographer - too see through their eyes
Producer - to experience how everything comes together
Client - too see their vision come to life
And with that, the Call Sheet has been sent. I’d love to have you join the crew, subscribe below to receive new posts. Thanks! :)